Our Services

Monthly plans or bespoke services avalaible

INSPIRATION

Why people are inspired to buy from you or work with you

Create a point a difference
We articulate the qualities that make you special and that make you different from your competitors. We create messaging around what you excel at – we then make sure this is communicated consistently through all the tools that we develop, including your website and your social media.
It is estimated that post Covid, 95% of the care home selection process takes place online, so your website will in most cases be the first impression you give potential customers.
A good quality website is clean, well-organised, easy to navigate, clear and concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to engage with you.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design*
57% of internet users say they won’t recommend a business with a poorly designed website and 38% of people will stop engaging with a website if the content or layout are unattractive**
Let’s Go! Create will assist with either a website refresh or new design and build.
*Web credibility study Stanford University
**Formstack
Whether you have an existing website or not, Let’s Go! Create have decades of combined experienced in designing, creating and optimising websites, which deliver and delight and are the ideal partners to help you reach as wide an audience as possible – as quickly as possible.
It is estimated that post Covid, 95% of the care home selection process takes place online, so your website will most often be the first impression you give potential customers.
A good quality website is clean, well-organised, easy to navigate, clear and concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design*
57% of internet users say they won’t recommend a business with a poorly designed website and 38% of people will stop engaging with a website if the content or layout are unattractive**
*Web credibility study Stanford University
**Formstack
92% of marketers say they get a good return on investment from videos and 96% of marketers agree that videos have helped increase user understanding of their product or service.*
Video is being used more than ever in marketing – a video is now expected by customers.
At Let’s Go! Create we employ a mix of staff and resident interviews, along with general home views, to showcase the exceptional qualities of your care home. The entire filming process is completed within a single day, ensuring minimal disruption for both staff and residents.
*Wyzowl Research
To be developed alongside the “Showcase video” and focus on Care Home Staff as an audience, to create an appealing workplace destination and make your care home somewhere that attracts happy and motivated new recruits.
Visual identity is the visible expression of a business. Good visual branding helps to make a business more credible and trustworthy. The main components of visual identity are logo, colour, typography, and images.
An October 2018 McKinsey report put the impact of design onto the bottom line: over a five-year period, companies that invested in good design had 32% more revenue and 56% more total returns to shareholders.
The design team at Let’s Go! Create have worked for some of the world’s biggest brands and know how to create sympathetic and effective visual identities in a simple, unfussy way.

JOURNEY

How and where people find you

Social media marketing helps build your care home’s brand, drive website traffic, and increases sales. Successfully marketing on social media will also increase prominence in Google search.
Having better social media engagement means customers have a stronger relationship with you. This in turn provides more opportunities to build brand loyalty, increase word-of-mouth referrals and increase sales.
Social media can also offer a cost-effective and easy method of reaching potential new staff. The 2021 Future of Recruiting Study found that 86% of job seekers use social media as part of their job search.
Let’s Go Create! social media content specialists are on hand to design and deliver engaging content and provide expert advice to ensure you make the most of your social media accounts.
It’s a harsh truth that without at least some presence on Google, your business faces an uphill digital battle because 60% of people research a brand online before making a purchase*.
So, the main chance for customers to notice and consider you is by showing up in their search results. Simply put, SEO is a strategy to ensure that when someone Googles your product or service category, they find your website.
Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). Search engines also look at site structure and design, visitor behaviour, and other external, off-site factors to determine how highly ranked your site should be.
We take care of all this on your behalf to make sure that your website doesn’t just sit on the Internet, but is a compelling asset that works hard for you.
*Statista
With 95% of the care home selection process taking place online, it is vital to be well represented in a care directory listing.
Autumna is one of the UK’s leading care directories with a database of over 26,000 care homes, retirement living developments, home care and live-in care providers.
The hierarchy of its search results are mainly governed by the amount of information a care provider posts online. The higher your Profile Strength, the higher the likely engagement you will get from private payers looking for the best elderly care provider for their particular needs.
Let’s Go! Create have an exclusive relationship with Autumna. We complete your listing on your behalf to ensure you optimise your Profile Strength in the Autumna listings to gain the highest possible ranking in any search.
Paid media advertising is one method by which organisations can promote their content through sponsored social media posts, display ads, paid search results, video ads, pop-ups, and other promoted multimedia.
Pay-Per-Click (PPC) is a paid search results strategy that charges advertisers for each click a promoted result receives. These paid search ads are the first few hits on a keyword's search results page.
Paid advertising requires the real-time purchase of ad spots to attract Internet traffic. The featured ads show up on designated websites, and companies bid against their competition for keywords that relate to their services or products.
It all depends on where your target audience is the most active and engaged with your brand.
Whether your budget is big or small, or you’ve never used paid advertising before we can help create the best results for you.
Google Analytics is a free analytics tool that gives you an in-depth look at your website performance.
It has a range of metrics to explore, giving a picture of how people use a website and what changes to make to improve it. When using the data, it’s important to remember your marketing goals, otherwise, you may get overwhelmed by the whirlwind of numbers.
Let’s Go! Create manage Google Analytics, so you don’t have, identifying the all important changes that are required.
It can often be confusing to navigate the world of social media management. So, to help you out, our team of experts will explain in detail how your activity is performing and how to stay up to date with social media marketing trends without using too much resource.
Our quarterly analysis will summarise each digital channel and its relative performance. This ongoing monitoring gives the ability to adjust inputs and strategy to maximise performance and capitalise on the latest industry trends.