Our Thoughts
Video Works
Time and Money: videos are assets that save time and money in marketing, management, and human resources.
Recruitment: You can expect to see up to 36% more applications on posts accompanied by a video.
New customers: 90% of customers say that product video helps them make a buying decision.
Embrace the Digital World
Find employees and customers…
How to face the challenges of a post pandemic world?
Every business grapples with the same set of challenges:
1. How to attract customers?
2. How to recruit employees?
3. And then how to inspire them to:
Purchase from you
Join your workforce
To tackle these challenges effectively, we need to understand the evolving consumer behaviour in the digital age.
Today, a staggering 81% of people turn to the internet to gather information before making purchasing decisions, according to research by GE Capital. Additionally, LinkedIn research reveals that a massive 92% of consumers rely on online directories to discover products and services.
Our partners at Autumna emphasise a post-pandemic shift, where over 90% of decisions regarding Care Homes are now being made online. This underscores the growing importance of establishing a robust online presence. The good news is, we can harness this shift to our advantage.
The key lies in striking a balance between two critical elements:
INSPIRATION: Why people feel compelled to choose us for their needs.
Invest in a great website:
Build a homepage that makes a powerful impact while maintaining a clutter-free design.
Populate your site with inspiring content.
Ensure it’s user-friendly and mobile-responsive.
Communicate what makes you special:
Identify your unique selling points.
Develop distinctive messaging.
Create content that inspires.
Showcase through video:
Reveal your care home’s personality.
Offer a glimpse into daily life within your care home.
Convey messaging that highlights your distinctiveness.
JOURNEY: How and where people discover us:
Leverage online directories within the care sector:
Optimise your profile to enhance your image.
Utilise it as a platform to convey your unique selling points.
Enhance your Search Engine Optimisation (SEO) to increase discoverability:
Incorporate relevant keywords in your website’s title and content pages.
Make strategic use of keywords in your description tags.
Manage Google ads effectively for an impressive 8:1 return on investment:
Define your goals.
Select the keywords to bid on.
Set keyword bids and establish a budget.
Care for your social media channels to boost SEO, keep customers informed, and engage potential staff (as 79% of job seekers utilise social media for job searches):
Plan your content.
Integrate your keyword messaging.
Employ analytics to guide your posts.
